Are Videos More Effective Than Sales Letters?

If you are promoting a product or service on the Internet, you will get much better mileage out of a video presentation, rather than a sales letter on a website. We are in a society that likes to be entertained, as evidence by the success of the movie industry. Why not capitalize on that trend and focus your advertising and sales approach in the same way?



If people are interested in the topic of your product or your service, they will take a look at your video, as long as the video is not too long in duration. Usually if you keep the video under three minutes, you are on safe ground. Any longer and you run the risk of a phone ringing or them being interrupted by some other outside influence.

Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.

Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.

In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.

With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.