3 Pay Per Click Errors That Are Wasting Your Money

If you are trying to generate leads and sales, Pay Per Click advertising is one of the fastest, cost-efficient ways to do so. With an excellent Adwords campaign you can quickly generate a lot of high quality, high converting traffic. On the other hand, a campaign that is not optimized can be a huge money sink and send you irrelevant traffic that costs more than you should be spending.

One of the most common mistakes that beginning PPC advertisers make with their business is to target keywords that have an extremely high search volume despite not being entirely relevant to their business. What happens in this case is that you receive a low Quality Score because your ad and keyword will not match your landing page content. That means you will end up paying more. Make sure that the ads you create are based on keywords in sync with your landing pages.

But are you utilizing pay per click advertising effectively? Chances are, you are probably wasting your money on your PPC campaign by not keeping it current and having it optimized for the latest changes imposed by Google Broad search terms have their place in PPC.

The more popular the term, the higher the costs. The less relevant the ad content, the lower the ranking. In other words, you could spend a lot on a keyword and, without the right ad content, get little or nothing in return. Determining the effectiveness of your ads is also critical.

This involves some serious analysis of click-through rates, ad relevance, bid management and historical keyword factors (search engines like Google use this factor in its rankings). For many businesses, all of this researching, writing, planning and analysis is enough to make them give up on PPC altogether. But PPC can be of great value, and with PPC training, you really can make sense of it all