The Professional CI Logo Design Tips

Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.

A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.

A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.

Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.

Color is not always used, but when it is, it can be one or more complementary hues. The trademark should work as well in black and white. Font takes priority in this case. The design is a compendium of art principles that are pared down to their essence. They must be used wisely. You would not use the same scheme for a child as for an older adult. You might see a distinction for men and women. Being appropriate to the target market is a key element in the design.

A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.

Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?

The logo chosen must work well with the company tag line in advertising and public relations promotion. It is like a team that goes hand in hand to represent the enterprise. Be sure everything used for a business works in tandem for a unified message. This is the heart of branding and the root of business success.