Using Marketing Automation Systems Helps You Build A Bigger Business

Marketing, in the old days, meant a lot of mail through the use of a typewriter, pens, paper and long waits at the post office. Direct mail was the best way, for the most part, of getting a lot of information out to a lot of people. In these more modern times, marketing automation systems can be used and, indeed, must be if you are to gain market share and grow your business.

The computer, of course, took us from the world of writing things or typing individual letters. It was able to mail merge so that individual labels, for mail, could be printed out easily. That, at least, saved some time from all of that needed for the entire marketing effort. The mail still had to go out and bad addresses may never be discovered. Not only that, but responses, either way, might take days or weeks.

The Internet is what makes all of the automation possible. The World Wide Web made it possible to market to the entire world and made it easier to accomplish. The acquisition of potential clients and the ability to build a relationship with them is in the offing. This is what the Internet was originally designed for, so you can use to your benefit, properly.

That blog or website you know needs to be built is something that must have a lot of content uploaded to it. That is something that can be automated. That is software that scours other sites and captures articles that can make you an authority on the subject you are dealing with. People enjoy reading about the subject, especially if you have information that can help solve a problem.

The one automated system that no marketer wants to do without is an auto responder. This will capture an email address from a visitor by offering them something free in return. This email will go on your list and you can continue to give them valuable information and interest them in other products that can help them.

This email list is your pipeline to them in a relationship building way. This system takes an entire set of emails and delivers them, one at a time, as scheduled, so they can begin to trust you enough to buy what you recommend. This is that relationship building that delivers value as long as you do not try to force anything on them.

Other automatic systems can submit articles to various article directories and to other blogs allowing this. Article marketing has become and is still very effective as a low cost tool to bring people to your site to get captured by the auto responder. Software that can submit advertising pieces to free and paid advertising sites will help you get noticed as well.

Many of the other automated systems that are available can help you spy on your competitors. Some of these will look for the appropriate keywords for all of the search engine optimization efforts you enter into that need focused keywords and phrases to work properly and for your benefit. When you can use these automated systems to build for you, you can spend time doing other things, such as going to the bank.