You Are Supporting Environmental Responsibility When You Choose Rainforest Alliance Coffee

A lot of people are lucky enough to be able to stop on their way to work and indulge in a delicious cup of coffee. Not everyone thinks about where the beans came from or who harvested them. Although it is a billion dollar industry and vital to the economic success of Latin America, many of the farmers and communities that grow the product face incredible hardships. Purchasing Rainforest Alliance coffee is a small way to ensure these workers are given a helping hand.

Rainforest Alliance certification is not easy to get. The farmers and cooperatives must prove themselves by meeting stringent and specific qualifications, including a commitment to social, economic, and environmental responsibility. They certify that their workers are given a living wage and labor under agreed upon guidelines. Female workers are included in the rules for humane treatment.

At one time, many farmers abandoned the traditional methods of farming and began planting a hybrid seed that required the destruction of forests and chemicals to be successful. The alliance is working to return farmers to the traditional methods that protect natural resources and encourage wildlife habitation. They are teaching local communities about land and water conservation and protection. Reducing the carbon footprint is encouraged.

This business may be booming, but few farmers have benefited from the success. Many farmers opt to plant single crops which involves leveling forests. This organization is dedicated to convincing local planters that by increasing their yield in an environmentally responsible way, they will harvest more product and become a more powerful force in the local marketplace.

Most people understand that climate change is real and man made, not just a natural earth cycle. Many do not realize that deforestation is a significant factor and that agriculture contributes to the majority of timber burning and degrading. Greenhouse gases are the unfortunate result of this type of destruction.

Lack of respect and understanding of the significance of forestation can often predict human rights violations. Workers are often subjected to violence, poverty, labor law violations, and disenfranchisement. Rainforest Alliance is working to change the routine displacement of workers and increase their economic security.

Concerned individuals always want to know how they can help. The organization gladly accepts monetary donations while realizing that not everyone has the means to assist in that way. They suggest individuals look for the little green frog which certifies products. Those planning a trip to the area can frequent the hotels and book tours with companies that support the local communities. Parents can encourage school districts to incorporate a curriculum that teaches the importance of the rainforests and the vital part they play in the environment.

People who are lucky enough to enjoy their cup of coffee everyday should consider the effort that went into their pleasure. Supporting Rainforest Alliance products is one way to do that. It may seem like a small thing, but it can make a difference.