Top Internet Marketing Ideas To Get Your Business Noticed

By Hickson Michael


The internet is one of the newest and most effective tools you can use for marketing a product or a service. Whatever it is that you are trying to market, if you learn a few simple tricks of the trade, soon you will be a master of online marketing.

When designing your website to market a business or product, keep your customer base in mind. You want to design your website so well that people are drawn to follow the actions you direct, without even realizing that they are being pushed in that direction. This will translate into more sales conversions.

Almost always it is advisable to respond to users who reach out to your brand on your online properties, such as your Twitter account, Facebook fan page or brand website. Not responding may make users feel ignored, in other words like you could care less about their feelings and/or questions.

When email marketing, test both HTML and text versions of your email message. While you might think that the graphics possible in HTML would offer higher open rates, oftentimes it is the exact opposite. Text-based emails can be a surprisingly strong tool in your arsenal. They are less likely to be marked as spam and they typically feel more authentic to the reader.

To create a quality newsletter, you need to write educational content. Your goal is to provide interesting information to your audience. Mention your products into your educational content, write informative texts about the products themselves, or explain how your product can have an educational use. Remember that people subscribed to your newsletter to learn something.

A very important tip for Internet marketing is to keep track of all site data. You should pay careful attention to all of the visitors for your site. Information such as where the visitors come from, what they do upon visiting the website, and how long they stay on the website are all important and should be analyzed regularly.

The more ways they have to contact you the happier your website visitors will be. Relying solely on a contact form is unacceptable. Give your visitors, at least, an email address too. More communication channels are better; make yourself available via chat, video, Twitter, phone, fax and snail mail if you possibly can. If your visitors want to send you carrier pigeons, do your best to accept them.

Use press releases to market your business online. From new products to new corporate digs to new personnel, press releases can inspire journalists to mention your business in either online or off-line publications, and you may even end up being mentioned on big time new sites, such as Google News. Some inbound links from other websites are an added bonus.

Create a personal connection with your reader. Your online marketing materials should be written in first- or second-person to make the site visitor feel that the email or article is written specifically with their interests at heart. It also brings your brand down to a more human level, rather than a large, faceless corporation.

Create brand loyalty and establish rapport by including small samples, merchandise brochures, or promotional offers with each order shipped. A freebie need not be necessarily related to your product; many smaller, independent online sellers use this approach to link consumers with non-competing local businesses. Discounts to movie theaters, restaurants, and grocery stores are considered useful to consumers of all ages, genders, and other demographics.

If you are having a hard time getting visitors to come to your site offer current users the chance to earn free stuff and discounts for referring you. A good idea would be to offer them $10 off for ever visitor they refer and a free item of their choice for every 10 visitors they bring in that make a purchase.




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