Long Island Advertising Agencies: The Most Common Myths Regarding Social Media

How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.

"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.

"Social media can replace my website." The likes of Facebook and Twitter aren't going away anytime soon. The same can be said about websites, which is why one shouldn't exactly be favored over the other. Both platforms work in unique ways, meaning that it's all the more important to focus on them. Social media serves as a channel for awareness. On the other hand, the website is where the bulk of all business will be done. Current and future business owners would be wise to keep this in mind.

"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.

"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.