Urls & The Biggest Do's And Don'ts Long Island SEO Agencies Follow

When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.

DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.

DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.

DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.

DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.