Can A Top Web Design Company Maintain Shopping Cart Engagement?

If you've been online for any length of time, chances are that you've made at least one purchase this way. Ecommerce is continually growing, but not every potential transaction goes through smoothly. As a matter of fact, this is where a lack of shopping cart engagement can take place, which any top web design company can attest. For a better understanding of how to keep shopping cart pages unabandoned, the following information may be worth noting.

One of the ways to prevent shopping cart abandonment is by making the layout as simple as possible. Generally speaking, the more complicated a page is, the likelier it is that the user will click away, even if they want to purchase a single item. This is where smart web development from the likes of Lounge Lizard can come into play. Top web design companies know that less is typically more, which couldn't be truer when developing ecommerce sites.

What about the potential arrival of additional costs? Anyone that has ever gotten past the shopping cart page of a website will tell you that they did so after being met with certain fees on top of what they previously owed. This is important information, to say the least, and it should be made clear to the shopper as early as possible. When this is done, it will provide them with insight that will help them move forward with the transaction.

Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.

Did you know that you can help matters further by adding a progress bar? For those that don't know, this is a bar that shows the various steps of the transaction process, in addition to where the customer is within said process. There are multiple sections that should be included as well, "shipping" and "payment" just to name a few. By including said bar, it'll be considerably easier to prevent shoppers from abandoning their shopping cart pages.