Want To Rank On The Page 1 Of Google ? Do SEO White Hat.

Search engine optimization is the organic way of getting traffic to your website. Everyday nearly 5 billion searches are performed. The strength of search engines in the digital marketing world can not be undermined. Hence more and more businesses are continuously putting in more effort in to SEO, in order to get ranked well and get a piece of the pie.

Optimizing a website is the key to get more organic traffic. Websites need to follow the guidelines of search engines in order to get indexed. there are various ways to optimize the content of a website. However, the whole process needs to be planned and executed properly.

Let us discuss about the process how Search engines identify which websites are useful or meaningful for a particular search query. The crawlera are the search bots that the search engines continuously send to billions of websites and collect pieces of data. The data is then brought back to the huge repository of search engines and stored in a way so that when asked for they can be retrieved. This is called the process of indexing.

When trying to optimize the websites, it is also important to understand based on what factors, the websites are ranked by the search engines. These factors are called ranking factors. The ranking factors form the core of the complex algorithms that are used by the search engines to evaluate the website information and then make them available in the Search engine result page. Though Search engines do not share exact nature of the algorithms publicly, the SEO community continuously monitor, research and analyse information to come up with a tentative list of ranking factors and nature of algorithms.

By adopting white hat SEO methods, one can ensure better results in SERP display and those results will be more sustainable. At the same time, the chances of penalty can be avoided by seo experts.