Internet Marketing Companies: The 4 Biggest Company Name Changes In History

By Arthur Williams


No matter how long a company has been around for, it seems like the possibility of a name change always exist. Whether it's done for branding, restructuring, or what have you, such a shift can either be positive, negative, or simply not impact the establishment at all. Dunkin' Donuts received plenty of press for their own name change this past September, but what are some of the other examples that Internet marketing companies can draw attention to? Here are the 4 biggest ones that occurred throughout history.

Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.

Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.

eBay is one of the biggest ecommerce and online bidding platforms in the world, but its own past is just as noteworthy. It was founded in 1995 under the name AuctionWeb, which was originally designed as a side gig for its creator, Pierre Omidyar. Two years later, it would be renamed eBay, which is what the general public knows it as today. This is yet another name change that Internet marketing companies will be able to recognize.

Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.




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