Long Island SEO: The Most Important Questions To Ask Regarding Long-Tail Keywords

By Arthur Williams


To say that search engine optimization matters would be an understatement, and anyone that works in Long Island SEO will agree. It will help businesses rank across a variety of search engines, provided they focus on the right terms. With this in mind, let's discuss long-tail keywords, which can be used to help businesses accomplish this very goal. With these following questions and answers, this particular topic will be easier to digest.

"What are long-tail keywords?" For those that don't know, long-tail keywords are used to help companies and brands alike rank in search engine results. These particular keywords can be anywhere from three to four words in length. Furthermore, they tend to be more specific, as opposed to shorter terms which are broader by comparison. Of course, this is just a general overview that agencies like fishbat will be able to provide.

"What can long-tail keywords offer compared to short-tail ones?" Long-tail keywords are beneficial in the sense that there is less competition to be had. This is ideal for newer brands that are attempting to establish themselves online. Furthermore, long-tail terms will allow companies to build more links, which makes for more diverse portfolios. The more varied that backlinks are, the higher the companies associated with them will rank.

"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.

"Is it possible to only use long-tail keywords?" Yes, but it's not ideal. After all, the best SEO strategies incorporate a variety of keywords that help with obtaining space in search engine results. Short and long-tail terms alike go a long way in helping businesses show up more prominently on Google, Yahoo, and other such engines. For those that are looking to make SEO a long-term effort, more keywords should be implemented.




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