Linkedin Company Pages & The Do's And Don'ts That Bolster Long Island Advertising

Anyone that works in Long Island advertising will attest to the importance of social media for business. LinkedIn is no exception, and the way that it allows users to create company pages shouldn't be ignored. You have probably seen a number of these during your time on the site, but have you considered making one of your own? If so, here are a few do's and don'ts that go a long way in developing your own LinkedIn company page.

First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.

Consistency is key when it comes to LinkedIn company page development, too. One of the ways to be consistent is by publishing similar content on your LinkedIn page that you would on any other social media platform, Facebook and Twitter included. You should also use the same branding materials, such as company logos and fonts, across all platforms. This will allow everything to appear uniform, which is essential from a branding perspective.

When it comes to the don'ts of LinkedIn company page development, failing to take advantage of certain types of content should be noted. Did you know that, not only on LinkedIn but social media in general, video tends to perform much better than any other type of content? What this means, as you might imagine, is that it should be given a certain amount of attention. It shouldn't be the only content you post, but ignoring it would be an oversight.

Another way that a LinkedIn company page can underperform if content isn't published on a consistent basis. You should, at the very least, have a few posts go out each week, even if you don't plan on updating each day. The reason for this is that it still provides your company page with fresh content, resulting in increased relevance. When a page is left alone for too long, it will lose influence, which is what business owners should avoid.